Technology and growth partner to established businesses in 6 markets
Software, AI and marketing that run your business better.
E Branding Solution designs and builds the systems behind growing companies: custom CRM and ERP, AI agents that answer and book, secure websites, and the marketing that keeps the pipeline full. One partner, accountable for all of it.
Request a strategic consultation
A senior consultant reviews every request personally. Tell us about your business and the challenge, and we will come back with an honest assessment of whether and how we can help.
- Best suited to businesses with an established customer base and a real budget for technology and growth.
- Reply within one business day, Monday to Friday, 9:00 am to 11:00 pm (US Central Time).
- Prefer to talk? Call or WhatsApp +1 (716) 415-8464
One partner across the systems that run a business.
Most agencies sell a website, or ads, or a CRM. We design the whole operating picture: how customers find you, how enquiries are answered, how work is delivered and how leadership sees it, then we build and run the pieces together.
What we do
Custom software including CRM and ERP, AI automation and AI agents, cybersecurity, websites and applications, growth marketing, and the brand and print work that supports them.
1Who we work with
Established, owner-led and mid-sized businesses in United States, Canada, United Kingdom, Australia, United Arab Emirates, Kuwait. Companies with real operations, real customers and a budget set aside for growth and technology.
2How we are different
Integrated by default. The website feeds the CRM, the CRM drives the follow-up, the follow-up is measured in the dashboard, and security is designed in at every step. One scope, one team, one point of accountability.
3Six capability areas, designed to work as one.
Start with the problem that costs you most. Every area connects to the others, so the work compounds instead of fragmenting across vendors.
AI automation and AI agents
Voice and chat agents that answer, qualify and book around the clock, plus automation for the follow-ups and paperwork your team repeats every day.
- AI receptionists and voice agents
- Lead qualification and booking
- Sales follow-up automation
- Document and report automation
Custom software, CRM and ERP
Business operating systems designed around the way your company actually sells, delivers and reports, with the integrations to keep every tool in step.
- Custom CRM and ECRM
- ERP and operations systems
- Customer and partner portals
- Dashboards and executive reporting
Cybersecurity and digital trust
Security built into what we ship and reviewed in what you already run: hardening, access control, policies, assessments and recovery planning.
- Website and application security
- Security headers and Content Security Policy
- Authentication and access control
- Vulnerability assessment and remediation
Websites, apps and e-commerce
Fast, accessible, search-ready websites and applications engineered for conversion, not just for looks, and connected to your sales and service systems.
- Website design and development
- Web and mobile applications
- E-commerce
- UI/UX design
Growth marketing
Search, paid media, social and content planned around qualified customer acquisition and measured on pipeline, not on vanity numbers.
- SEO, technical and local
- Google, Meta and LinkedIn ads
- Landing pages and conversion optimisation
- Email and marketing automation
Brand, creative and print
Identity, guidelines, campaign creative and print production so the brand looks as considered on a business card as it does on screen.
- Brand strategy and identity
- Logo and guidelines
- Advertising and social creative
- Brochures, catalogues, stationery
AI agents that answer, qualify and book, with a person one step away.
We deploy AI where it removes real work: the missed call at 7 pm, the lead that waited two days for a reply, the intake form someone retypes into the CRM. Every agent runs on your rules, with logging and a clear hand-off to your team.
AI customer support
Answers common questions from your own knowledge base and hands complex cases to a person with full context.
AI voice agents and receptionists
Pick up every call, in your tone of voice, capture the details that matter and book directly into your calendar.
Lead qualification and appointment booking
Ask the questions your sales team would ask, score the answer, and schedule qualified prospects automatically.
Sales follow-up automation
Timed, personalised follow-ups by email, SMS and WhatsApp that stop when a human replies.
Workflow automation
Connect forms, CRM, invoicing, project tools and calendars so data is entered once.
Knowledge assistants
Internal assistants that answer staff questions from policies, manuals and past projects.
Document processing
Extract, classify and file quotes, invoices, contracts and intake forms.
Reporting automation
Scheduled reports assembled from your systems and delivered where leadership reads them.
Escalation and exception handling
Clear rules for when an agent stops and a person takes over, with an audit trail of every decision.
Caller: Hi, my AC stopped cooling this morning. Can someone come out today?
Agent: I'm sorry to hear that. I can help. Which city are you in, and is the system still running or completely off?
Caller: Hillside. It runs but blows warm air.
Agent: Thanks. We have a technician slot at 2:30 pm today. Shall I book it under your name and send a confirmation by text?
Caller: Yes please.
- Appointment created in CRM · Technician notified · SMS confirmation sent · Lead scored: urgent repair
A business operating system built around how you actually work.
Off-the-shelf tools make you adapt to them. We design the data model, the workflows and the screens around your sales, delivery and finance processes, and connect the systems you keep so information is entered once.
CRM / ECRM
Pipeline, accounts, quotes, activity
Projects & service
Jobs, scheduling, field updates
ERP & finance
Orders, inventory, purchasing, invoicing
HR & teams
People, roles, time, approvals
Customer & partner portals
Self-service, documents, status
Dashboards
Executive reporting, KPIs, alerts
Also: sales and customer management, project and service management, workflow and approval automation, inventory, purchasing and finance workflows, HR and team management, and API development for everything in between.
Security built in, not bolted on.
Every website, application and integration we deliver is hardened as part of the build, and we assess and strengthen the systems you already run. We state exactly what we implement; we do not sell guarantees or certifications we cannot evidence.
- Strict Content Security Policy and modern security headers on every page
- Server-side validation, rate limiting and bot protection on all forms and APIs
- Role-based access control, multi-factor authentication and least-privilege service accounts
- Secrets kept in environment configuration, never in source code
- Dependency and vulnerability review before and after release
- Encrypted, tested backups with a written recovery procedure
- Monitoring and incident-response support where it is part of the engagement
- Privacy-conscious integrations: only the data each system needs
What a security review covers
Website and application
Headers and CSP, input handling, session and authentication flows, dependency versions, exposed endpoints.
Access and accounts
Who can reach what, multi-factor coverage, service accounts, offboarding gaps.
Data and recovery
Where customer data lives, how it is backed up, how long a restore takes, who gets notified.
Deliverable
A written findings report with severity, evidence and a remediation plan we can carry out with you.
Marketing measured on qualified pipeline, not on likes.
Search, paid media, social and content are planned against one question: which activity produces customers worth having? Everything is tracked from click to closed deal, so budget moves to what works.
Stage 1: Attract
Be found by buyers who are already looking.
- Technical and local SEO
- Google Ads
- Meta and LinkedIn ads
- Content marketing
Stage 2: Convert
Turn visits into qualified conversations.
- Landing pages
- Conversion rate optimisation
- Lead qualification forms
- Call and chat routing
Stage 3: Retain
Keep selling to the customers you already won.
- Email marketing
- Marketing automation
- Social media management
- Analytics and attribution
Brand, creative and print, to the same standard.
Identity, guidelines, campaign creative and print production handled by the same team that builds your systems, so the brand is consistent from the proposal deck to the packaging.
Branding and creative services- Brand strategy and identity
- Logo design and brand guidelines
- Graphic design
- Advertising creative
- Social media assets
- Brochures, catalogues and stationery
- Business cards and collateral
- Packaging and digital printing
- Print production coordination
Industries where the work lands.
We build for businesses whose operations we understand. Where an industry is not listed, we will tell you honestly whether the fit is right.
HVAC and home services
Dispatch, quoting, reviews and lead response for businesses that live on the phone.
How we helpHealthcare
Patient-facing websites, intake automation and privacy-conscious integrations.
How we helpProfessional services
Client portals, proposals, scheduling and visibility for firms that sell expertise.
How we helpConstruction and contracting
Bids, job tracking and document handling connected to the office.
How we helpReal estate
Listings, lead routing, follow-up automation and CRM discipline.
How we helpE-commerce and retail
Stores, inventory, fulfilment and paid acquisition that pays back.
How we helpHospitality
Bookings, guest communication and reputation at scale.
How we helpEstablished B2B companies
Operating systems and demand generation for companies with real complexity.
How we help
Connected to the tools you already run.
We integrate with mainstream business platforms through their official APIs, and build custom connectors where none exist. Platform names are listed for scope; they are not endorsements or partnerships.
- CRM and sales
- HubSpotZohoSalesforcePipedriveGoHighLevel
- Finance and payments
- QuickBooksXeroStripePayPalSquare
- Calendars and communication
- Google WorkspaceMicrosoft 365CalendlyTwilioWhatsApp BusinessRingCentral
- Marketing
- Google AdsMeta AdsMailchimpKlaviyoActiveCampaignGA4
- Operations and automation
- ZapierMaken8nAirtableNotionSlack
- Platforms
- ShopifyWooCommerceWordPressWebflowcustom APIs
What changes when the systems work together.
We do not promise numbers before we know your business. These are the outcomes our engagements are designed and measured against.
Less repetitive manual work
Intake, follow-ups, scheduling and reporting handled by systems instead of spreadsheets and memory.
Faster lead response and follow-up
Every enquiry answered, qualified and routed while the prospect is still interested.
Marketing, sales and operations connected
One record of the customer from first click to final invoice.
Visibility through dashboards
Leadership sees pipeline, delivery and cash in one place, updated automatically.
Higher website conversion and lead quality
Pages designed to qualify, not just to collect names.
Stronger operational control
Permissions, approvals and audit trails that scale with the team.
More from the systems you already pay for
Integrations and clean-up before replacements.
Why businesses choose one partner instead of five vendors.
One partner across the whole stack
Strategy, software, security, web and marketing from one accountable team, so nothing falls between vendors.
Built for your business, not from a template
We start from how you sell and deliver, then design the system, the site and the campaigns to match.
Integration first
New work is designed to connect to what you already run, and we say so when a tool should be kept rather than replaced.
Clear scope, written down
Every engagement has a documented scope, milestones and acceptance criteria before work starts.
Security-conscious by default
Access control, validation, backups and dependency review are part of the build, not an add-on.
Measured and optimised
Analytics and reporting are set up at launch so decisions after launch are made on data.
How an engagement runs.
A written scope before build, working software from the first milestone, and a launch with a rollback plan. The same sequence for a website, a CRM or an automation programme.
Six stages, each with something you can hold in your hands at the end: an assessment, a written scope, approved designs, working software, a launched system, and a monthly account of what changed.
Step 1: Discovery and business assessment
We learn how you win customers, deliver work and get paid, and where time and revenue leak.
Step 2: Strategy and requirements
Priorities, success measures and a written scope you can hold us to.
Step 3: Solution architecture and design
System design, data flows, interface design and the integrations map, reviewed with you before build.
Step 4: Development and integration
Iterative delivery with working software you can test from the first milestone.
Step 5: Testing and deployment
Functional, security, performance and accessibility checks, then a planned launch with rollback.
Step 6: Support and optimisation
Monitoring, maintenance and improvement cycles where that is part of the agreement.
Ways to work with us.
Every engagement is quoted individually from your requirements and scope. There are no fixed packages; the proposal states what is delivered, when, and what it costs.
Custom projects
Defined scope, milestones and a fixed quotation: a new website, an application, a CRM or an automation programme.
Ongoing marketing
Monthly SEO, paid media, content and social management with reporting against agreed objectives.
Software implementation
Selection, configuration, data migration, integration and training for CRM, ERP and business platforms.
Maintenance and managed support
Updates, monitoring, backups, security review and a response commitment agreed in writing.
Questions businesses ask before working with us.
What kind of businesses does EBS work with?
Established companies that already have customers and want technology, automation and marketing to grow further: typically owner-led businesses and mid-sized firms in the United States, Canada, the United Kingdom, Australia, the UAE and Kuwait. We are not the right fit for one-off low-budget tasks.
What services do you offer?
Custom software including CRM and ERP, AI automation and AI agents, cybersecurity, website and application development, digital marketing (SEO, paid advertising, social, content) and branding, creative and print. Most clients combine several of these.
Can you build a custom CRM or ERP for us?
Yes. We design the data model and workflows around your sales, delivery and finance processes, integrate with the tools you keep, migrate existing data and train your team. Where an off-the-shelf platform fits better, we will say so and implement that instead.
What can AI automation and AI agents actually do for a business like ours?
Answer calls and chats, qualify leads, book appointments, chase follow-ups, process documents and assemble reports. Every agent has explicit rules for when to hand over to a person, and every action is logged.
How do you approach cybersecurity?
Security is part of every build: validated inputs, access control, security headers, secrets management, backups and dependency review. We also assess and harden existing websites and applications. We do not claim certifications or guarantees we cannot evidence.
Will the new system work with our existing tools?
Integration is the default. We connect CRMs, accounting, calendars, payment providers, marketing platforms and custom APIs, and we design for the tools you intend to keep.
How does a project start?
With a consultation and a discovery phase. You receive a written assessment, a recommended approach and a scoped proposal before any build begins.
Do you work with international clients?
Yes. We are headquartered in New Jersey with offices in Illinois and Ontario, and we run projects for clients across North America, the UK, Australia and the Gulf. Working hours are US Central time; we schedule around your time zone.
What happens after launch?
Maintenance and managed support are available as a separate agreement covering updates, monitoring, backups and improvements. The scope and response commitment are written down.
How do you quote and price work?
Every quotation is based on your requirements, complexity and scope. We do not publish package prices. After discovery you receive a written proposal with scope, deliverables, timeline and cost.
More in the full FAQ.
Bring us the problem that costs you the most.
Missed enquiries, disconnected systems, a website that does not convert, a team buried in manual work. Tell us what it is and we will tell you, in writing, what we would do about it.