An identity system your business can apply everywhere, consistently.
We develop brand strategy, logo and identity systems with the rules written down, so your website, proposals, vehicles, signage and social feeds look like one company. Delivered in every format your printers and developers need.
Start with a consultation
Tell us what you are trying to fix. You get a written assessment and, if there is a fit, a scoped proposal.
Request a consultationDoes this sound familiar?
- The logo exists in three versions and nobody knows which is right.
- The brand looks professional on the website and amateur on the van.
- You have grown into new services and the identity no longer fits.
- Designers keep asking for colours, fonts and files you do not have.
What you get
Strategy
- Positioning and messaging
- Audience and competitor review
- Naming support where needed
Identity
- Logo system (primary, secondary, mark)
- Colour, typography and iconography
- Imagery and illustration direction
Guidelines and assets
- Brand guidelines document
- Templates for documents, decks and social
- Production-ready files in all formats
- Rollout support across touchpoints
How we approach it
Platforms we commonly work with
- Adobe Illustrator, Photoshop and InDesign
- Figma
- Canva brand kits for client teams
Named for scope, not as endorsements.
Step 1: Discover
What the business stands for, who it serves and where the brand is seen.
Step 2: Explore
Directions presented with rationale, tested against real applications.
Step 3: Refine
One direction developed into a complete system.
Step 4: Document and deliver
Guidelines, templates and files; handover to your team and suppliers.
A good fit when
- You are repositioning, expanding or tired of inconsistency.
- You want a system, not just a logo file.
Probably not the right fit when
- You need a quick logo for a side project; a template service will be cheaper.
Questions about branding & logo design
How many concepts do we see?
Typically two or three well-developed directions rather than a dozen sketches. Each comes with the reasoning and examples in context.
Do we own the trademark rights?
You own the final artwork. We recommend a trademark search and registration through counsel, and we can prepare the files for it.
Tell us the problem. We will tell you, in writing, what we would do about it.
A senior consultant reviews every request and replies within one business day.